77% of respondents say the government must do more to regulate data collection and use 45% say they would pay for social media if it didn’t collect their data.ĭeloitte’s 15th Annual Digital Media Trends survey polled 2,009 U.S.By contrast, 58% of boomers say they prefer news on network or cable TV, and only 8% look to social media first for news stories.

1 way they prefer to get news, whereas only 12% prefer to get news from network or cable TV. Half of Gen Z consumers rank social media as the No.consumers say they get frustrated when content they want to watch is removed from a service. 53% of those surveyed are frustrated by needing multiple service subscriptions to access the content they want.55% of consumers say they watch free, ad-supported video services 40% say they would prefer to pay $12 a month for a streaming video service with no ads versus 60% of consumers who would accept some ads for a reduction in monthly subscription costs.Content (35%) and cost (46%) are the most important factors in deciding to subscribe to a new paid streaming video service. 1 reason consumers cited for canceling a paid video, music or gaming service. The churn rate (percentage account cancellations) for streaming video services has jumped during COVID: That was about 37% between October 2020 and February 2021 (compared with under 20% pre-pandemic).No one quite agrees yet on the ending year of Generation Z perhaps sometime in the early 2010s. People in the generation before Gen Z are called millennials, which is sometimes referred to as Generation Y (hence the z in Gen Z). consumers on average have access to four paid video streaming services 82% subscribe to at least one paid streaming video service. Anyone born after the year 1996 or so belongs to Generation Z.

Gen z age range